Posts

On Page Optimization - An Overview

Image
O n-Page Optimization - An Overview On -page optimization, or on-site SEO, is the process for improving  content and structure of a website to make it to reach higher ranks in search engine results.    T he goal is to make it easier for users and search engines to understand what the page is about.  The optimization process involve two methods in principle. On-page optimization and of-page optimization. This topic is all about on-page optimization or on-site optimization. But, there is a slight difference between On-page optimization and On-site optimization. If the SEO process is carried out in the whole page of a web site, it is termed as On-site SEO where as if done in some particular pages, it is On-page optimization. Crawling, Caching and Indexing Crawling, caching, and indexing are fundamental processes adopted by search engines to discover, store and organize information provided in the web page.  Crawling involves using automated programs (crawlers,...

History and Evolution of SEO

Image
Search Engine Optimization. This blog is about the history and evolution of SEO. The aim is to give a general picture and first hand information to the aspirants of SEO. Introduction of SEO Search Engine is a navigating program enabling to propagate, locate and collect inquired information from website network with the aid of some particular keywords and phrases. It helps to retrieve required pages and data either to the screen or saving for later use. SEO is the process of improving both visual quality and content depth of the website, so as to reach higher ranking in the Search Engine Result pages (SERP) . SEO  in general, adopts two methods, viz., on page optimization and off page optimization . On-page optimization or on-site optimization is the way of optimizing elements inside  your website to improve search engine rankings so as to impart better user experience. Off-page optimization adopt strategies and tactics  carry out outside your website to reach higher SE r...