On Page Optimization - An Overview
On-Page Optimization - An Overview
On-page optimization, or on-site SEO, is the process for improving content and structure of a website to make it to reach higher ranks in search engine results. The goal is to make it easier for users and search engines to understand what the page is about. The optimization process involve two methods in principle. On-page optimization and of-page optimization. This topic is all about on-page optimization or on-site optimization. But, there is a slight difference between On-page optimization and On-site optimization. If the SEO process is carried out in the whole page of a web site, it is termed as On-site SEO where as if done in some particular pages, it is On-page optimization.Crawling, Caching and Indexing
Crawling involves using automated programs (crawlers, spiders, google bots, or robots) to visit and explore websites.
Caching on the other hand, involves storing copies of web pages on servers in convenience to users, improving load time and efficiency. while indexing creates a database of these pages for efficient retrieval during searches and to show in research results. Once a page is crawled, its content is analyzed and stored in a large data base called index. The index allows search engines to quickly retrieve relevant pages when users perform searching.
Key aspects of On-page optimization is to create high quality, unique and relevant content that meet the requirement of the users.
Key word
key word is a word or phrase in the webpage that matches with the words and phrases likely to use for searching. Key words act as a guide to reach the page they want.
Incorporating suitable key words throughout the content, title tags, meta descriptions and URLs.
Title tags & Meta descriptions.
Crafting tending and informative title tags and meta descriptions that reflect page content, which encourage clicks.
URLs.
Creating short, descriptive and user friendly URLs clearly indicating page topic.
Internal linking.
Linking to other relevant pages of other web sites to improve site navigation and to highlight the importance of certain pages to search engines.
Image optimization.
Optimizing images with descriptive alt text and appropriate file size to improve accessibility and clarity.
Website speed and Mobile friendliness. Ensuring that the website and its pages load quickly and are mobile friendly for better user experience.
Accessibility. Making sure that the website and its content are smoothly accessible.
Significance of on-page optimization.
1. Improved search engine rankings.
By optimizing on-page elements ,web sites can rank better is search engine results with apt keywords, leading to more organic traffic.
2. Enhanced user experience.
Optimizing for user experience, such as clear and uninterrupted navigation, easy to read content, prioritizing sites, highlighting themes and convergence to the subject provide a good user experience.
3. Increased click-through rate(CTR).
Optimized title tags and meta descriptions can tempt users to click further on search results, leading to higher click through rates.
4. Targeted traffic.
Improving specific key words and search intend can attract more targeted traffic from users, actively looking for products and services.
5. Improved conversions.
A well optimized web site with rich quality content can lead to higher conversion rates as users are more likely to complete actions such as making a purchase of filling out a form, if they found the information they needed and have positive user experience.
On page optimization tips.
1. SEO title: It is the most important identity portion for web crawlers to recognize a page. It should be a meaningful sentence with clarity.
2. Focusing key-word shall as far as possible be included is SEO title.
3.Should be reflecting the topic and its content.
4. Should be both attractive and impressive to users. A user while searching for a subject in google, reach in the search results welcomed by the snippets appearing with SEO title. If the SEO title is not found enticing the user will have a chance to leave the place without further enquiry or clicks.
5. A good SEO title collect more trust value resulting for better ranking.
Mistakes not to admit in SEO title.
1. No spelling mistake. Spelling mistake result in distracting users and further losing the trust value of the site.
2. No grammatical mistakes.
3. Do not provide full capital letters or small letters in SEO title. It is against the guide lines of Webmaster starter guide published by Google. Providing full capital letter in SEO title may exceed the pixel width limits of snippets., as capital letters is having more thickness compared to small letters.
4. Do not provide full small letters either. SEO title with full small letters will let down the attractiveness and users attention will be less.
Google will not encourage these two situations and will result in remote chances for considering in page ranking.
The maximum characters that can be accommodated in SEO title is 55 to 60 for web pages. Blogs and news letters need to be shown with date of publishing. So, the character limitation of them is further reduced to 50.
The maximum width is 512 pixels for all.
If the limits are exceeded, the balance portion of title will be curtailed with dotted lines at the end. The title sentence appear in snippet become meaningless. Users may distract from further reading at this point ad chances for more clicks will be lost.
5. SEO title should be unique. The SEO title given in a page should not be repeated for other pages in the same web site. If it is occurred so, it is termed as title duplication. If a web page contain same SEO title in different pages, it will result in an internal race for ranking in between, occur cannibalism and collapse in ranking procedure.
6. SEO title should contain at least 3 words. It will be enabling crawlers to identify the page easily.
Body portion optimization.
Body portion of a web page refers to the main content or text area where the descriptions are entered. It contain text, images, links and other interactive elements.
The body typically includes:
1.Heading or tags: H1, H2, H3 H4, H5 ETC
2. Text paragraphs, list etc.
3. Images; Pictures, and other visual elements.
4. Links: Hypertext references to other pages and web sites.
5. Interactive elements: Forms, tables, and other dynamic content.
6. Media: Video and audio files.
Main heading or H1 tag.
H1 tag defines the main heading of the web page. H1 tag is the biggest heading in a page and the indicator of the main objective of the page. So there should be a single H1 tag for the page, If more than one H1 Tags are provided in a page with counter active effect, the pages will be sent to sand box, where such pages are kept in with out any feedback. Files sent to sand box are irrecoverable.
H1 tags are to be limited to 6,7, or with 8 words. The at most number is 12. Google give H1 tag as importance as the SEO title. The maximum character is limited 55 to 60 and pixel width 32.
H2 tag:
The next important heading is H2 tag. If the page under consideration is a landing page it is advisable to give a H2 tag for the same. Landing page is an exclusive page for a particular subject or service., where as an over view page is defined as a page with different narrations of a product or service. If the page is an article it is better to divide it into two parts and to give two H2 tags for each part.
H3,H4,H5 tags are provided for minor headings.
Page content
Page content refers to all the information collected and stored inside the page, aimed for serving to the users. Page content can be displayed as text, links, images, audio, animation or videos among other things.
Tips for Page content writing
1. Content description should be simple sentence, filled with complete sense.
2. Long sentences will reduce the readability. If a sentence contain more than 20 words, the reader may forget the initial words of the sentence and its meaning.
3. Provide the focusing key word in the starting positions of the page as far as possible. In the first sentence or in the second. There are several plus points in placing the focusing keyword in the first sentence. A user reaching the page can immediately understand what is there in the page. Further, if the meta description of the page is not acceptable to Google there are a lot of chances to adopt a sentence from the page, preferably the first sentence itself. The focusing keyword appear in the metatag may lead users to enter the page resulting in more clicks.
4. Complicated sentences may be avoided. Give full stop at the end of each sentences. Give a space after full stop or semi column.
5. Readability of content
The structure of the sentence shall be aiming enhancement of the readability. Whatever thing you do for easier reading will be welcomed by Google.
Keyword density
The ratio between the total number of words inside the page to the number of keywords in the page is termed as keyword density. The maximum key word density allowed in the page is 5%. There is no fast rule in the number of keyword presence in a page. Long tailed keywords are not welcomed. But adding more keyword in a page shall not invite keyword stuffing. Manipulation of key words do not entertained. But if there is no Keyword in a page, the page will not qualified for ranking. If more keyword presence is unavoidable in page, synonyms may be used.
Old school SEO article
The SEO practice in earlier days is of so many virtual beliefs. which were having both true untrue facts. Old school SEO articles is referred the SEO practices which were followed in the childhood stage of SEO and dropped later.
There was a slander belief that exceeding the keyword density of 5% limit will invite negative impact.
Providing gray color to focusing keywords will help in enhancing rankings.
Words in gray invite special consideration, which is yet to be clarified.
How ever, if you place focusing key word just after a full stop or before a coma will likely to get a little more attention to the key word.Readers at these points will pause a while.
Meta tag or Meta Description
Meta description
Important aspects for formulating meta description.
Robotic metatags
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